Building an Issue Advocacy Strategy From the Ground Up

No Tags | Advocacy

You wouldn’t dive into the deep end of a pool without knowing how to swim, would you? How about laying the foundation of a house without a blueprint? Getting in a cockpit and flying without knowing which controls will help keep you in the air? For most, the answer to these and other questions of […]

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Small Advocacy Efforts, Big Data

No Tags | Advocacy

It’s no secret, we’re big fans of advertising & marketing magazines and blogs here at Whistle Stop Digital. Studies into human interaction, loss aversion and more – we eat it up. Why? Because these blogs and studies offer insight into how products attempt to reach and keep their consumers. Remember, the “tactics” stores and retailers […]

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Trading Samples for ‘Likes’ on Facebook, Multiplying Reach

| Advocacy · Branding

Written about in a few places last week, Pepsi recently launched a new vending machine that changes the game when it comes to free samples. Instead of hired hands simply handing out complimentary sodas, the new machine dispenses a cold beverage when the recipient ‘Likes’ the brand on Facebook. When you think about it, it’s […]

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