Trading Samples for ‘Likes’ on Facebook, Multiplying Reach

| Advocacy · Branding

Written about in a few places last week, Pepsi recently launched a new vending machine that changes the game when it comes to free samples. Instead of hired hands simply handing out complimentary sodas, the new machine dispenses a cold beverage when the recipient ‘Likes’ the brand on Facebook. When you think about it, it’s […]

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